OK, we're there. For property owners, the question is no longer "are you green," but rather, "how green are you." And, if you aren't getting greener, "why not?"
After all, "green" has saturated every sector of the real estate market. Perhaps we also note with a bit of trepidation that "green" has begun to hit the pinnacle of success as a favorite buzz term if not a general conversation topic. "Green" was even featured in a recent Sears commercial.
I came to this realization after reading a recent article headlined, "NVR named one of the least green homebuilders in country."
The article, which stemmed from a recent study called "Greener Pastures for America’s Homebuilders; A Survey of Sustainable Practices" by the Homebuilding Industry, took an in-depth look at the sustainable policies, programs and performance among thirteen of the nation's largest publicly traded homebuilders.
The point here is that I think we all can assume that similar studies on sustainable practices surrounding commercial property owners/developers are right around the corner. What's more, I'm confident in saying that no self-respecting commercial real estate owner or investor wants to wake up to a headline reading "[insert company] named least green commercial property owner/developer in the country."
The message is pretty simple: It's no longer those who are green, but rather those who aren't green that are going to make the dubious headlines to come.